Free Website Benchmark — DIY Checklist
Author: Daniel Hallman
AI Workflow Studio

Use this list with your benchmark result. Fix the clearest failed signal first, record the change, and rerun the benchmark after the public page updates.

SEARCH & AI READINESS
[ ] Confirm the page is allowed to appear in search.
[ ] Give the page one clear, useful title.
[ ] Add a plain summary that matches the offer on the page.
[ ] Set the preferred canonical URL.
[ ] Add valid structured data that matches visible facts.
[ ] Make the sitemap discoverable.
[ ] Complete the title, description, image, and URL used when the page is shared.

TECHNICAL & MOBILE QUALITY
[ ] Serve the page over HTTPS and return a successful response.
[ ] Include the mobile viewport setting.
[ ] Declare the page language.
[ ] Add concise descriptions to meaningful images.
[ ] Remove needless markup that makes the first response heavy.
[ ] Test the page on a real phone, including forms and buttons.

OFFER CLARITY, TRUST & CONVERSION
[ ] State who the offer is for and what the customer gets.
[ ] Put one clear next step near the top and near the end.
[ ] Make the phone number easy to find and tap on a phone, if calls are a valid path.
[ ] Keep the contact form short and label every field.
[ ] Show a consistent business name and brand identity.
[ ] Remove claims that a visitor cannot verify.

LOCAL RELEVANCE & CONTENT
[ ] Use one main heading that names the page topic.
[ ] Answer the questions a ready buyer needs before taking the next step.
[ ] Link the main services from clear navigation.
[ ] Add focused supporting pages only where you have useful, distinct content.
[ ] State the real places or service area you serve without inventing local proof.

MEASURE THE CHANGE
[ ] Record the benchmark date and score before editing.
[ ] Write down the exact page change and owner.
[ ] Check the live public page after publishing.
[ ] Rerun the benchmark and compare the same four category scores.
[ ] Keep internal workflow and financial claims out of this website-only check; measure those with source data.

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